Rethink what fitness training looks like in 2026

Modern fitness calls for modern training. You don't need someone standing over you at a gym to get real results. Joe provides elite-level coaching, remote accountability, and comprehensive physical and mental guidance. Backed by years of training high-profile athletes and celebrities in LA, he gives you the tools to succeed on your schedule, and the mindset shift you need to thrive on your own terms.

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Self Guided (Bronze Membership)
$85.00
Every month

(Advanced) Perfect for self motivated fitness seekers who need an extra push, accountability, enhance training and form as well as a coach to grow past plateaus. This plan includes a tailored nutritional plan, workout plans and 1 on 1 coaching monthly.


✓ One Monthly 1-on-1 Coaching Call
✓ Quarterly Nutrition Strategy
✓ Quarterly Workout Plans
✓ Workout and Mobility Vault Video Access
Hybrid Coaching (Silver Membership)
$150.00
Every month

(Intermediate) Perfect for someone who trains frequently however feels as if they don’t have a solid foundation, plan, workout regimen/ nutritional diet and direction in the fitness journey and are looking for a coach to help guide more than manage. This package includes tailored workout plans, nutritional strategies and 1 on 1 coaching every 2 weeks via phone or video conference to discuss goals, direction and plans.


✓ 2 Monthly 1 on 1 Coaching Calls (Bi-Weekly) Priority Message
✓ Workout and Mobility Vault Video Access
✓ Quarterly Nutrition Strategy
✓ Quarterly Workout Plans
1 On 1 Coaching (Gold Membership)
$200.00
Every month

(Beginner - Advanced) Whether you’re just starting out or chasing a new personal best, this tier is built for you. Designed for two distinct athletes: The Beginner: Perfect if you want expert guidance and accountability without the high cost or pressure of an in-person trainer. The Experienced Athlete: Ideal if you need targeted training, custom nutrition, and peak preparation for your next race, event, or competitive edge. Vault Access to All past workout Plans!


✓ Free Well Rooted athletic performance shirt shipped with you
✓ Weekly 1 on 1 Coaching Calls/ Priority Messaging
✓ Quarterly Workout Plans to Fit Your Needs
✓ Workout and Mobility Vault Video Access
✓ Quarterly Nutrition Strategy

What can I expect at each membership level?


  • One Monthly 1-on-1 Coaching Call:

    • In-depth session to assess goals, review progress, and refine form.

  • Custom Workout Library:

    • 3 progressive training splits tailored for commercial or home gyms.

  • Quarterly Nutrition Strategy:

    • Personalized baseline meal framework updated every 90 days.

  • Community Access:

    • Entry to all monthly live online group workshops and Q&As.

Self Guided Membership (Advanced)

Perfect for self motivated fitness seekers who need an extra push, accountability, enhance training and form as well as a coach to grow past plateaus.


Hybrid Coaching Membership (Intermediate)

Perfect for someone who works out however feels as if they don’t have a solid foundation, plan, workout regimen/ nutritional diet and direction in the fitness journey and are looking for a coach to help guide more than manage.

  • 2 Monthly Coaching Calls (Bi-Weekly):

    • Consistent check-ins to troubleshoot plateaus and keep momentum high.

  • Custom Workout Library:

    • 3 progressive training splits tailored for commercial or home gyms.

  • Quarterly Nutrition Strategy:

    • Personalized baseline meal framework updated every 90 days.

  • Community Access:

    • Entry to all monthly live online group workshops and Q&As.

    • Vault Access: Exclusive video library featuring guided mobility sequences, recovery flows, and mindset discussions.


The 1 on 1 Membership (Beginner- Advanced)

Whether you’re just starting out or chasing a new personal best, this tier is built for you.

Designed for two distinct athletes:

  1. The Beginner: Perfect if you want expert guidance and accountability without the high cost or pressure of an in-person trainer.

  2. The Experienced Athlete: Ideal if you need targeted training, custom nutrition, and peak preparation for your next race, event, or competitive edge.

No matter where you are on your path, this ultimate 1-on-1 coaching package puts a dedicated professional in your corner to customize every single detail of your journey.

  • Weekly Coaching Calls (4 per month):

    • Direct weekly check-ins, continuous form feedback, and iterative plan tweaks.

  • Priority Direct Messaging:

    • Rapid-response chat access between calls. Maybe get a secondary phone so people don’t have your personal number.

  • Custom Workout Library:

    • 3 progressive training splits tailored for commercial or home gyms.

  • Quarterly Nutrition Strategy:

    • Personalized baseline meal framework updated every 90 days.

  • Community Access:

    • Entry to all monthly live online group workshops and Q&As.

    • Vault Access: Exclusive video library featuring guided mobility sequences, recovery flows, and mindset discussions.

  • Welcome Kit: Free Well Rooted athletic performance shirt shipped with your first month.


Frequently Asked Questions